The meaning of a project
Learning by doing is the principle at the root of the three-year courses at Raffles Milano, a training experience that structures the mind, provides a solid technical foundation and unleashes a desire to broaden your life horizons.
To design is to transform the world, from the simplest things right up to the most complex ones. Design is not just a discipline that teaches us how to invent and improve the material side of life: it is also an ideal model that teaches us how things both great and small are bound together by invisible threads. It is the art of change, responsibility and commitment.
Francesco Cavalli has accumulated more than twenty years of experience in the area of visual communication as a creative director and strategic designer. He lives and works in Milan, where he founded Leftloft together with Bruno Genovese, David Pasquali and Andrea Braccaloni while studying town planning at Milan Polytechnic. Since 1997, the office has designed more than 900 projects for clients in Italy and abroad. From corporate identity to publishing and event curating, he has worked for Moleskine, Documenta, FC Internazionale, Milan Triennale, Cassina, Colmar and Subito, among others. In 2009, he left Milan temporarily to open a subsidiary office in New York. Over the years, he has combined his professional work with promoting design culture through the Ministero della Grafica association and teaching at the Milan Polytechnic Faculty of Design and in other schools. In 2015, he created Luft, Leftloft’s research think tank, a workshop for brainstorming about the meaning and practice of contemporary design processes that organises multidisciplinary discussion events.
The visual designer is a creative who is also capable of co-ordinating the skills of a team specialising in a variety of disciplines. He also knows how to face, as the orchestra conductor, omplex issues at stake in institutional communications, services and products. This course enables students to acquire a methodology to use in the different phases of a project and its execution and to apply for employment as designers (in professional offices, agencies or organisations) or creative consultants for industrial or commercial firms, or – by opening an office of their own – to take the plunge as entrepreneurs of their own careers.
Who should attend
Who should attend
The course is intended for students who have a high school leaving diploma coming from either an Italian or a foreign university. Applicants will be expected to show a strong interest in design disciplines (visual, graphic, exhibition and digital design, lettering, photography and video), in social sciences (anthropology, theories of communication and mass media, sociology and semiology) and in the culture of the visual arts (art and design history). Students who attend this course are future designers of digital and analogical communication, creative directors and brand experts.
An introductory phase (First Year) is followed by an intermediate one that focuses on a case study (Second Year) and then a completion processs dedicated to the final project and portfolio (Third Year). From the groundwork of basic design to the grammar of typography, from graphic layout software programs to packaging, from motion graphics to interactive design, students learn all the disciplines related to visual design, combining techniques with technologies and their own cultural humus, so as to operate consciously in the complex scenarios of our contemporary society.
- Graphic design.
- Brand design.
- Photography and video storytelling.
- Art and design history.
- Exhibition design and signage.
- Digital design.
- Interactive design.
- Anthropology, sociology, semiology.
- Theory of the mass media.
- Marketing and research.
They are well-founded professionals, authors of projects that have made their mark, and with many years of teaching experience. They have a wide and truly international vision.
They are part of a cohesive and productive group, and they love discussing the progress of courses, the opportunities that present themselves on the run and the performance of individual students.
UX & Web designermatteobalocco.Linkedin
Historian and photography criticgiovannipelloso.Linkedin
Maria Angela Polesana
Emanuele Baj Rossi
Corporate branding Creative directorrobilant.it
In nearly thirty years of work, the Raffles Group has built up a substantial network of partners that participate in our three-year and Masters courses. These firms’ reputations and the quality of the relationships e have developed with them are a guarantee of a decidedly fertile meeting between education and business.
Adidas, Aigner, B&O - Bang & Olufsen, Boucheron, Brother, Bulgari, Burberry, C&A, Cartier, Chanel, Chloé, Design Business Chamber Singapore, Diesel, Dior, Dolce & Gabbana, Dunhill, Elle, Fendi, Fujifilm, Furniture Design Award Singapore, Giorgio Armani, H&M, Heinz, Hermes, Hogan, HP Technology, HSBC – Hong Kong and Shanghai Banking Corporation, IKEA, InterContinental Hotels & Resorts, Kohler, Lear Corporation, Lego, Li & Fung, L'Oréal, Louis Vuitton, LVMH, Mahogany, Max Mara, MediaCorp, Metro, Michael Kors, Microsoft, Nippon Paint, Nokia, Orchard Road Business Association, Pepsi, Philips, Prada, Puma, Ralph Lauren, Redworks, Richemont, Richmond, Rolex, Saatchi & Saatchi, Saint Laurent Paris, Samsung, Shiseido, Siemens, Singapore Furniture Industries Council, Singapore Jewellers Association, Sony Pictures, Standard Chartered, Textile & Fashion Federation, Tiffany & Co., Valentino, Versace, Y&R, Yves Saint Laurent.
Every Monday evening at 6.00 p.m., Raffles Milano invites its students to meet one of the major personalities who walk the stage of design, style and design culture. Hearing the stories and ideas that influence the market and drive our mindset – straight from the horse’s mouth – is an amazing opportunity that adds substance to our academic programmes. Here is the agenda of meetings for the coming year.