Duration

10 months

Credits

60

Start date

February

Language

Italian/English

Master course Raffles Milano

Fashion menswear

Towards timeless elegance

Duration

10 months

Credits

60

Start date

February

Language

Italian/English

Course leader

Massimiliano Giornetti

Ten amazing months. Ten top-level teachers in the lecture theatre, one every month. Ten unique chances for learning by doing, elbow-to-elbow with the best. The Raffles Milano Masters: someone has come up with them at last.


Why?

Why?

Fashion is education about beauty, the ability to express thoughts and emotions, the most direct expression of the contemporary world: colours, shapes and materials in perfect harmony. It is the most lively of the art forms, thriving on people in real life. Like in a major theater "pièce", getting the stage-set just right is crucial in the game of seduction, but a part cannot stand for the whole. To be able to keep on winning over an increasingly stimulated and probably confused consumer is to go back to fundamentals by employing in-depth technical training.


Course leader

course leader

Course leader

Massimiliano Giornetti

Fashion designer

After graduating in Spanish language and literature, Massimiliano Giornetti studied Fashion Design at the Istituto Polimoda in Florence, attending a course associated with the London College of Fashion and the Fashion Institute of Technology in New York. In 1999, he worked with the designer Anton Giulio Grande in Rome, then in 2000 he joined Salvatore Ferragamo, where he worked with men’s knitwear before becoming Creative Director for menswear four years later. In 2010, he started designing the women’s prêt-à-porter collection and in the same year was appointed Creative Director for the entire brand, the first Creative Director in the Florentine brand’s history. In 2012 he took part in an unprecedented project: on the occasion of the exhibition sponsored by Ferragamo at the Louvre in Paris, Sant’Anna - Leonardo da Vinci’s Last Masterpiece, he had the opportunity to present the Resort 2013 collection in the peristyle of the museum’s Denon Wing. This was the first time that the Louvre had ever allowed its spaces to be used for a fashion event. In 2013, he won GQ magazine’s Design of the Year Award in Mexico City.


Professional opportunities

Professional opportunities

This Masters course is designed to maximize the unique characteristics of each student’s creative genius, but it also aims to forge highly qualified, dynamic professionals who will find it easy to build their careers. At the end of the ten month study period, their extensive knowledge of the entire work process will enable students to find employment in menswear style office with fashion brands in Italy and internationally.


Who should attend

Who should attend

This Masters course is addressed to design graduates, students with a diploma from Fashion schools and young designers who want to confront themselves with practicing professionals, so as to broaden their horizons to encompass new forms of experimentation and new aesthetic opportunities. The aim is to train the stars of tomorrow’s fashion scene, equipping them with an independent, unique creative vision and at the same time a strong ability to penetrate into the complexity of a highly volatile market.


Curriculum

Curriculum

Students who attend this Masters course will acquire a fully-rounded vision of the fashion industry, working side by side with the professionals who lead today’s luxury market. They will analyse consumer and macro business trends, discuss how aesthetics applies to fashion, create mood boards and conduct targeted research under the guidance of industry experts. But above all they will work together, step-by-step, on constructing a collection, both in a portfolio and in a real piece. Lastly, they will also learn how to go about styling, editing and managing the final runway presentation.


Topics

Topics

  • Mood board creation
  • Research.
  • Collection Development.
  • Fabric merchandise.
  • Aesthetics.
  • Art direction.
  • Styling.
  • Portfolio.
  • Presentation.
  • Production.

Design lecturers

Design lecturers

Learning directly from practitioners is the best way to pick up the most advanced visions and methods at source. Unlike conventional Masters, the Raffles Milano Masters bring hands-on knowledge direct into the lecture theatre, with ten market leader professionals occupying the lectern in the course of the ten months.

Michel Lund
Project

Michel Lund

Designer

michellund.Linkedin

Michel Lund was born in Copenhagen and in 1992 was the first Danish student to be accepted in the Masters of Art course at the Central Saint Martins School in London, under the wing of Louise Wilson. After completing his studies, he started working as a freelance textile designer with Balenciaga, where Josephus Thimister was creative director. In 1994, he was called over to New York to design the Ben Kahn collection of furs together with Nicolas Petrou, a project that earned him the cover of Women’s Wear Daily. In 1996, he was back in Paris, working as first assistant to Josephus Thimister, who opened his own maison in 1997 with the blessing of Vogue US, which described it as “the house of the future of haute couture”. In 2000, he moved over to Lanvin, where he worked first as creative assistant to Cristina Ortiz, then as a designer. In 2006, Cristina Ortiz brought him to Milan to design the Brioni women’s wear collection and also asked him to accompany her when she transferred to Salvatore Ferragamo in 2007, where he was subsequently appointed Head Designer for women’s wear by the new creative director Massimiliano Giornetti.
Christian Pellizzari
Project

Christian Pellizzari

Designer

christianpellizzari.it

Class of 1981, Christian Pellizzari was already aware of his vocation as a child: he knew that his destiny was to be a fashion designer. After completing high school, he moved to Florence to attend the Polimoda institute, where he took a diploma as a fashion designer with a specialisation in pattern making. Returning to Italy after a six-month internship in London, he worked with Tonello, flanking the founder in making patterns and creating samples: it was here that Christian started cultivating a real passion for outerwear. 2006 was then the year when he turned over a new leaf: he moved to Paris to work with Vionnet for a year. In 2007, he joined Jay Ahr as creative director, remaining there until 2010. In 2011, he presented his first capsule collection in a small venue in the vicinity of Colette. In 2013, he reached the finals of the competition Who is on Next?, promoted by Vogue Italia, and in 2014 was chosen by Giorgio Armani as an up-and-coming hopeful of Italian fashion to show his proposals for women’s wear in a show at the Armani Theatre. In 2015, he was a finalist in the prestigious international Woolmark Prize competition for young talents.
Andrea Diletto
Project

Andrea Diletto

Tailor

sartoriadiletto.com

Born in Germany in 1981 to Italian parents, Andrea Diletto is a leading figure in international bespoke tailoring. From 1999 to 2002, he studied at the B. Kehrer Fashion School in Stuttgart. Since he has always taken a passionate interest in bespoke tailoring, he then decided to develop on his knowledge of craft techniques, and he enrolled in 2006 enrolling in a specialisation apprenticeship with the tailor A. Caraceni in 2006. In 2011, he opened his own tailoring workshop in Milan, Sartoria Diletto, whose hallmark is a blend of tradition, craftsmanship, uniqueness, innovation and research. In 2015, he partnered with Candiani Denim to win top place on the podium at the Global Denim Awards, piecing together a haute couture project around denim and so enabling the excellence and inventiveness of Made in Italy to triumph. Flanked by one of the youngest teams of professionals in the sector, he has succeeded in building up an international reputation and ensuring that his luxury products feature in the wardrobes of all the best-known and most admired gentlemen.
Marco Panconesi
Project

Marco Panconesi

Designer

balenciaga.com

Born and raised in Florence, Marco Panconesi took his diploma in Fashion Design from the city’s Istituto Polimoda. Already passionately interested in art and craftsmanship as a child, he started working as a craftsman in the CRAAFT experimental workshop, where he learned to develop a variety of techniques used in leather goods and clothing by the most prestigious international haute couture brands. After graduating, he moved to Paris and started working as a designer with Givenchy in the jewellery department, under the guidance of Riccardo Tisci, where he completed his training in accessories design. He is currently Director of the Men’s Leather Goods and Accessories Division at Balenciaga and head jewellery designer for the women’s collection, while also working as a consultant for such fashion brands as Mulberry, which builds value on the great British tradition of craftsmanship and manufacturing. He is also a member of the Cargocollective, with which he has taken part in exhibitions in Fiesole and Florence.
Davide Dallomo
Project

Davide Dallomo

Agent

www.lagente.in

With an education in Italy and the United States, Davide Dallomo graduated in law from the University of Bologna, then moved to Milan at the beginning of the nineties, where he took his first steps in the world of creativity after a meeting with a fashion photographer. In 1994, he established Lagente, with the aim of safeguarding every aspect of creatives’ contractual interests. The office initially focused on photographers, graphic and product designers and stylists. Subsequently, it gradually moved to what is now its core business: managing fashion designers and fashion brands in Europe. Dallomo has contributed to the careers of hundreds of creatives, with pride of place taken by such names as Riccardo Tisci, whose career he has accompanied since before he became art director with Givenchy; Alessandro Dell’Acqua, served since the days of his own brand and then when he passed to N°21, and more recently Alexis Martial and Adrien Caillaudaud. Lagente now has two offices, in Milan and in Paris, a great many working clients and a project devoted entirely to young recent graduates.
Sergio Salerni
Project

Sergio Salerni

Art Director

urbanproduction.it

Sergio Salerni has an important background in making advertising videos for a variety of sectors, building on this experience to make his mark on the scene of fashion and global luxury as a director and visionary creative. He took his first steps as long ago as 1985, when he founded the video production company Videogang in Milan, which is now flanked by Urban Production, a multitasking structure that carries out events and projects worldwide related to the fashion scene in Milan, Paris and the new capitals of luxury, such as Shanghai, Beijing, Dubai, New York and Hong Kong. In the course of his career, he has directed runway shows for Versace, Valentino and Gianfranco Ferré and his reportage videos have travelled the world. What has enabled him to achieve these milestones is a unique blend of charisma, professional skills, a focus on the component of dream and imagination... and a pinch of creative folly. The New York Times once described him as “the wizard behind Versace”. He has conceived projects for many leading brands, including Dolce&Gabbana, Fendi, Salvatore Ferragamo, Diesel and CP Company, as well as several up-and-coming stylists. He is the Italian partner of the worldwide Fashion TV channel.
Cesare Maria Cunaccia
Project

Cesare Maria Cunaccia

Writer / Journalist


Born in Trento in 1962, Cesare Maria Cunaccia graduated in Architecture with a focus on history from the IUAV University in Venice, then in Literature with an artistic focus from the Ca’ Foscari University of Venice, before taking a PhD at the Sorbonne in Paris, investigating mannerist culture and artistic relationships between Italy and Fontainebleau in the era of the last kings of the Valois dynasty. He has authored a substantial number of books about the Italian and European artistic and environmental heritage, the history of fashion, photography and the contemporary semantics of fashion and has curated numerous exhibitions, including the Fashion and Photography section of La Danza delle Avanguardie, at the MART in Rovereto in 2004, together with Franca Sozzani. An outstanding feature of his journalism is his longstanding work with Vogue Italia and l’Uomo Voguemagazines, both of which he served for several years as Editor-at-large, and with AD Italia as Art and Antiques Consultant. He currently contributes to Il Giornale and Giornale Stile and is Senior Editor with Lampoon. He lectures in two Masters courses in fashion and communication at the LUISS University in Rome.
Jean Marie Ardu
Project

Jean Marie Ardu

Fashion designer


Lecturers in method

Lecturers in method

There are some kinds of practical and theoretical knowledge and abilities that cannot be learned overnight, but need tailored tutoring. You never know when you will need them, but one thing is certain: you will.

Giovanni Pelloso
Method

Giovanni Pelloso

Historian and photography critic

giovannipelloso.Linkedin

A journalist and photography critic who writes for the ViviMilanosupplement to the leading national daily newspaper Corriere della Sera, Giovanni Pelloso has worked on publishing projects with Mondadori Portfolio (he was the author of the piece dedicated to Mario De Biasi, Giorgio Lotti and Angelo Cozzi), with Hachette and with Canon Italia. A co-author of the Dizionario mondiale della fotografia (Rizzoli/Contrasto, 2002), he is a contributor to the monthly magazines NPhotography and Photo Professional and is editor in chief of the long-established magazine Il Fotografo. He has held workshops and seminars about photography at the Suor Orsola Benincasa University in Naples, the Istituto Italiano di Fotografia and the Contrasto agency. His research interests focus on the theory and practice of the sociology of consumption and of advertising. Working as a contract lecturer, he has been teaching and conducting research since 2005 at the Faculty of Communication Sciences and of Entertainment at the IULM University in Milan. He has been lecturing in photography at the LAO since 2013 and is an associate researcher at the Milan Civic Aquarium.  
Roberta Maddaloni
Method

Roberta Maddaloni

Executive coach

robertamaddaloni.Linkedin

From 2001 to 2014, Roberta Maddaloni was a project co-ordinator in Mida. She continued her studies after her degree in psychology from the University of Parma in 2013 by completing an advanced training course in counselling at the European Academy in Florence in the next year. She has worked as a training consultant with Doctors&doula, TrasformAzione, CFA and Execo - The Human Side and she is a professional counselor accredited with the CNCP – Italian National Professional Counsellors’ Association. An expert in storytelling applied to professional contexts, she uses transactional analysis as a tool for training and her consultancy work. She designs and conducts training plans for developing the potential and definition of action plans and provides tools for triggering and implementing significant changes aimed towards achieving individual and corporate well-being. The issues she primarily works with are change as opportunity, implementing motivation, the effectiveness of relations, emotional intelligence, effective communication, negotiation, processes of orientation and the balance of skills.
Massimiliano Pappalardo
Method

Massimiliano Pappalardo

Executive coach

massimilianopappalardo.Linkedin

After graduating in philosophy, Massimiliano Pappalardo took a Masters in management control and started his career with Auchan, becoming a branch manager. He later directed Milan Polytechnic’s Città Studi university campus, then the campus of the San Raffaele Vita-Salute (Life and Health) University, working in close contact with Don Luigi Verzé. He has worked with the Italian singer Carmen Consoli on the lyrics of several songs, especially for her album L’eccezione (2002). A philosopher, trainer, counselor and life coach, he has written many articles on blogs and websites covering philosophy, current affairs and literature and has a long-standing partnership with the Giorgio Gaber Foundation, promoting its thinking in both universities and schools. He has founded several magazines, including Un sorso in più with Carmen Consoli. A scholar and promoter of the culture of change in business and of the focal importance of the individual in corporate organisations, he has been taking an interest in mindfulness, resonant leadership, habits and responsibility.
Emanuele Baj Rossi
Method

Emanuele Baj Rossi

Executive coach

emanuelebajrossi.Linkedin

Emanuele Baj Rossi joined Cegos in 2007 as an expert consultant and has remained there ever since, now working in human resources and general management. After graduating in education and training sciences from Milan’s Università Cattolica in 2008, he went on to take a Masters in systemic neuro-linguistic programming. A trainer and executive coach, he has developed on issues of adult education and curated a programme to develop on models of leadership in multinational organisations. A certified FranklinCovey lecturer, his areas of expertise are designing and providing training courses in fields of behaviour (communication, public speaking, problem-solving and time management), management (leadership and the fundamentals of management) and the FranklinCovey method (The 7 Habits of Highly Effective People). In 2014, he was interviewed by Italy’s leading daily Corriere della Sera about how important it is for women to say “no” at work. In 2017, he published the book Obiettivi solidi in una società liquida (Solid aims in a liquid society).
Gianfranco Mele
Method

Gianfranco Mele

Executive coach

gianfrancomele.Linkedin

Gianfranco Mele graduated in economics and commerce, accounting and finance from the University of Turin and has worked with Costa Crociere, Baker Tilly Consulaudit and Nexto. He is a qualified public accountant, belongs to the Turin Board of Certified Public Accountants and is a legal auditor with an office in Turin. He has worked as an expert in the subject of planning and control at the Asti campus of the University of Turin. Along with his work as a traditional tax advisor, he now also does management consultancy in the fields of corporate organisation, management control, reporting and corporate finance and financial auditing. His clients include several leading Italian firms and multinationals. Since December 2011, he has been the only certified Italian lecturer in finance with the BMW Group. He also lectures in economics, finance & control and taxation at the ISTUD Foundation, one of Italy’s most prestigious business schools. His students appreciate his ability to explain the intricacies of balance sheets and corporate management clearly and effectively.
Maria Candida Gentile
Method

Maria Candida Gentile

Mâitre parfumeur

mariacandidagentile.com

Maria Candida Gentile graduated in Pharmacy from the University of Florence in 1982, then took a diploma in perfumery from the High School of Perfumery in Grasse, in Provence, in 2001, studying in the ASFO laboratory in Grasse with Carol André. In 2002, she worked in the Aveda Research and Development Department and in 2003 became a Mâitre parfumeur, the first Italian from her school to win this accolade. She started creating perfumes in 2005 and in 2009 created her own line of six perfumes (it now numbers eighteen) using natural raw materials. In the same year, Michael Edwards included her line in the perfume bible Fragrances of the World. In 2010, the neuroscientist Luca Turin described her as the only nose with the ability to create perfumes with her heart, as the great French perfumiers used to do in the forties and fifties of the last century, comparing her to Jean Guerlain. In 2013, her perfume Lady Day won the Fifi Award in New York. In 2016, she received a nomination from UCLA in Los Angeles for her perfume Elephant and Roses.
Francesca Pasquali
Method

Francesca Pasquali

Artist

francescapasquali.com

After graduating from the Bologna Academy of Fine Arts in 2006, Francesca Pasquali decided to launch into a career as an artist. Over the years, she has developed an idiom of her own that focuses on the ability to reactivate materials’ aesthetic potential, rethinking objects – both everyday objects and industrial and discarded materials – and transforming both their shapes and the ways we use them. For example, she uses natural and industrial polymers to create entities that balance on a knife-edge between nature and artifice. Her most recent single shows include Spiderwall (MOCA, London), Metamorphoses (Tornabuoni Art, London) and Plastic Shapes (Leila Heller, New York). In 2014, she was one of the winners of the 2014 Henraux Award and in 2015 a finalist at the 2015 Cairo Award. In 2016, she created the Francesca Pasquali Archive, which heads up a network of experts, critics and art historians who use scientific parameters to catalogue her work and interact with the artist to generate new projects. In recent years, she has partnered with fashion brands including Salvatore Ferragamo, Sergio Rossi and Melissa.

Firms

Firms

In nearly thirty years of work, the Raffles Group has built up a substantial network of partners that participate in our three-year and Masters courses. These firms’ reputations and the quality of the relationships e have developed with them are a guarantee of a decidedly fertile meeting between education and business.

Adidas, Aigner, B&O - Bang & Olufsen, Boucheron, Brother, Bulgari, Burberry, C&A, Cartier, Chanel, Chloé, Design Business Chamber Singapore, Diesel, Dior, Dolce & Gabbana, Dunhill, Elle, Fendi, Fujifilm, Furniture Design Award Singapore, Giorgio Armani, H&M, Heinz, Hermes, Hogan, HP Technology, HSBC – Hong Kong and Shanghai Banking Corporation, IKEA, InterContinental Hotels & Resorts, Kohler, Lear Corporation, Lego, Li & Fung, L'Oréal, Louis Vuitton, LVMH, Mahogany, Max Mara, MediaCorp, Metro, Michael Kors, Microsoft, Nippon Paint, Nokia, Orchard Road Business Association, Pepsi, Philips, Prada, Puma, Ralph Lauren, Redworks, Richemont, Richmond, Rolex, Saatchi & Saatchi, Saint Laurent Paris, Samsung, Shiseido, Siemens, Singapore Furniture Industries Council, Singapore Jewellers Association, Sony Pictures, Standard Chartered, Textile & Fashion Federation, Tiffany & Co., Valentino, Versace, Y&R, Yves Saint Laurent.


Monday Talks

Monday talk

Every Monday evening at 6.00 p.m., Raffles Milano invites its students to meet one of the major personalities who walk the stage of design, style and design culture. Hearing the stories and ideas that influence the market and drive our mindset – straight from the horse’s mouth – is an amazing opportunity that adds substance to our academic programmes. Here is the agenda of meetings for the coming year.