Visual design Raffles Design Institute

Ten amazing months. Ten top-level agencies in the lecture theatre, one every month. Ten unique chances for learning by doing, elbow-to-elbow with the best. The Raffles Milano Masters: someone has come up with them at last.

10 months Italian/English Francesco Cavalli
full-time Via felice casati 16, Milano Italy

Duration

10 months

Credits

60

Start date

November

Language

Italian/English

Master course Raffles Milano

Visual design

A question of exchanges

Duration

10 months

Credits

60

Start date

November

Language

Italian/English

Course leader

Francesco Cavalli

Ten amazing months. Ten top-level agencies in the lecture theatre, one every month. Ten unique chances for learning by doing, elbow-to-elbow with the best. The Raffles Milano Masters: someone has come up with them at last.


Why?

Why?

If the world’s geography is made up of intercommunicating vessels, which tools do we need to be sure that our messages do not fall by the wayside? Visual design is the discipline practised by those who develop major flows of information and content. Each sign is followed by a reaction. Each step forward is followed by a trade or an exchange. What’s important is that they are always constructive, fair and interesting.


Course leader

course leader

Course leader

Francesco Cavalli

Creative director

Francesco Cavalli has accumulated more than twenty years of experience in the area of visual communication as a creative director and strategic designer. He lives and works in Milan, where he founded Leftloft together with Bruno Genovese, David Pasquali and Andrea Braccaloni while studying town planning at Milan Polytechnic. Since 1997, the office has designed more than 900 projects for clients in Italy and abroad. From corporate identity to publishing and event curating, he has worked for Moleskine, Documenta, FC Internazionale, Milan Triennale, Cassina, Colmar and Subito, among others. In 2009, he left Milan temporarily to open a subsidiary office in New York. Over the years, he has combined his professional work with promoting design culture through the Ministero della Grafica association and teaching at the Milan Polytechnic Faculty of Design and in other schools. In 2015, he created Luft, Leftloft’s research think tank, a workshop for brainstorming about the meaning and practice of contemporary design processes that organises multidisciplinary discussion events.


Professional opportunities

Professional opportunities

Visual designers find employment in areas where firms have to relate to the public, such as in editorial offices, production companies and start-ups. And also, of course, in the design and communication industry, as freelancers or in the galaxy of local and international graphic design, branding, advertising, digital and service design offices and agencies. From an ATM user interface to television title credits, from biscuit packages to speeding fines, from the newspapers we read to the events we attend to the socks we wear, the whole world is a huge mine of opportunities for design.


Who should attend

Who should attend

This course is for designers who hold a first-level degree and/or have accumulated some professional experience in issues concerned with graphic design, image, communication, product and publishing, as well as everyone in general who thinks that communication is a viable career choice and a strong aid to individual growth. This is a Masters for those who believe that details make all the difference and are convinced that communication and experience are forged on an emotional, creative and artistic level as much as in terms of strategy.


Curriculum

Curriculum

Working and thinking together: the students develop – while designing – their skills in composition, drawing and the use of typography and of photography, as well as the foundations of data display and of prototyping as technical and artistic bases for giving shape to ideas. At the same time, students experiment with different approaches to research, to understanding the issue of design and its bonds, and to generating ideas that have real impact. The projects cover a variety of areas of image and cultural, commercial and editorial communication, creating products for physical and digital applications.


Topics

Topics

  • Research.
  • Art direction.
  • Branding.
  • Publishing.
  • Typography and icons.
  • Data display.
  • Wayfinding and signage.
  • Digital and user interface design.
  • Concept generation.
  • Integrated graphic/communication design.

Endorsements

Endorsements

For the quality and effectiveness of its didactic model, this Masters course has been endorsed by:

AIAP

AIAP

Associazione italiana design della comunicazione visiva

aiap.it

Design lecturers

Design lecturers

Learning directly from practitioners is the best way to pick up the most advanced visions and methods at source. Unlike conventional Masters, the Raffles Milano Masters bring hands-on knowledge direct into the lecture theatre, with ten market leader graphic designers occupying the lectern in the course of the ten months.

G Design Studio
Project

G Design Studio

Visual design studio

gdesignstudio.gr

G Design was established in Athens by the designers Michalis Georgiou and Dimitris Stefanidis to work in a fieldthat encompasses a host of disciplines, from brand identity and packaging to strategic design and digital experience. The studio perceives every project as an opportunity for everybody involved in the creative process to be enriched with learning. The impression made by their design work can be summarised as the concepts of clarity, authenticity and emotive resonance. In the vision adopted by the G Design Studio, the same degree of importance is attributed to new technologies and practical skills. The aim is to produce design that is rich with meaning, capable of sparking our imagination and of producing lasting effects. Michalis Georgiou holds a diploma from the London College of Printing and is Graphic Design Pathway Leader at the Vakalo College of Art and Design, where he has lectured for more than twenty years. Dimitris Stefanidis was educated in London, Athens and the Pratt Institute in New York. He has worked with Pentagram New York and FutureBrand in London and currently lectures in Branding at the Vakalo College.
Studio FM Milano
Project

Studio FM Milano

Visual design studio

studiofmmilano.com

The Studio FM Milano was founded in 1996 by Barbara Forni and Sergio Menichelli, who were joined by Cristiano Bottino in 2000. The office specialises in graphic design, with a special focus on art direction, co-ordinated image, publishing graphics, exhibition design, signage and web design, working for both commercial clients in fashion, design, architecture, industry, the service sector and culture, and in partnership with public-sector institutions. The office has received important acknowledgements for its work, including an Honourable Mention at the ADI Compasso d’Oro in 2001 and the European Design Awards, which it won every year from 2008 to 2015. Among its clients are such names as Brioni, Bticino, Cassina, Coop Italia, the City of Milan, the City of Rome, Electrolux, Ermenegildo Zegna, Expo Milano 2015, Expo Zaragoza, Fantini Rubinetterie, the Massimo De Carlo Gallery, Gianfranco Ferré, Hachette Rusconi Editori, MIT Massachusetts Institute of Technology, MUDEC Milan Museum of Cultures, the Cinisello Balsamo Museum of Contemporary Photography, NDIA Doha New International Airport, Poltrona Frau, Saipem and Tecno.
Landor
Project

Landor

Visual design studio

landor.com

Landor was established in 1941 by Walter Landor, who in 1964 transferred the main office on board the ferryboat Klamath in San Francisco Bay, where it soon became a magnet for creativity, attracting visits from people like Andy Warhol, Tom Wolfe, Issey Miyake and Marshall McLuhan. At that time, the agency pioneered many of the research approaches, solutions and methods that have now become standard for branding. Landor is now an agency with 29 offices in 21 countries worldwide that work to partner with top global brands, including Aeroflot, Bayer, BBC, BMP, BP, Citroën, Danone, Etihad Airways, the International Hotels Group, Procter & Gamble, the Russian Copper Company and the Tata Group. The agency offers a wide range of services, from strategy, positioning, corporate identity and brand architecture to prototyping, naming, verbal identity, environments, experiences and engagement, interactive and media design. Landor is part of the Young & Rubicam Group, which belongs to the holding company WPP, the world’s largest marketing and communication concern.
Leftloft
Project

Leftloft

Visual design studio

leftloft.com

Founded in Milan in 1997 by Andrea Bacaloni, Francesco Cavalli, Bruno Genovese and David Pasquali, Leftloft is an independent design office where ideas, people and skills are encouraged to flow together and merge to develop a broader vision of design, of culture and of communication. In 2009, Leftloft also opened an office in New York. The office operates with a design team in which each individual is specialised in several fields, from branding to web design. Leftloft has put its name to many projects in Italy and across the world, partnering with some of the most important private-sector businesses and public-sector institutions in Italy and elsewhere, such as the Inter football club, Mondadori, the Milan Triennale, dOCUMENTA (3), Cassina, Colmar, Pirelli Hangar-Bicocca, subito.it, the Istanbul Biennale, RCS Corriere della Sera, the Feltrinelli Foundation, Sinistra Italiana, the Castle of Rivoli, Expo 2015, the Venice Biennale, the European Union, GS1 Italy, Loescher and Slowear. The structure also include Luft, a think tank established to develop creative thinking and collaborative production, which operates primarily in the fields of identity, research, concept, strategy, art direction and narration
Daylight Design
Project

Daylight Design

Visual design studio

daylightdesign.com

Established in 2007 by the brothers Brett and Sven Newman, two students at the Stanford Design School, Daylight Design now has offices in San Francisco, Munich and Seoul. A major characteristic of Daylight Design is its ability to straddle the area between digital experiences, physical products and social impact, blending Design Thinking with practical design work and always putting the human being in the centre of every undertaking. In particular, the office has worked on user research and strategies, product innovation, digital platforms, brand experience and social design and has five major focal areas of operation: user experience, physical products, social impact, service design and branding. Its most recent success stories include rebranding the messaging app Wickr and support for the Korean start-up Mango Plate, while its client list includes Hyundai, Bosch, Audi, Instagram, Logitech, Belkin, UNICEF and Pearson. The partners see Daylight Design as a group of optimists who believe in their work, to which they bring the know-how of a major firm and the service mentality of a small one.
Area17
Project

Area17

Visual design studio

area17.com

Area 17 is an independent digital product agency with offices in Paris and New York and a strong creative motivation that designs, creates and grows digital products for clients of all shapes and sizes, focusing significantly on caring for every detail, from the design to the coding, and on finding simple solutions to complex challenges. George Eis, one of the partners at AREA 7, founded the agency in New York in 2003 and then opened the Paris office three years later. He started out designing and coding websites in 1994 and spent much of his career working as a creative director for digital agencies. With a background of studies in art and the theatre, he is a strenuous believer in the power of the ensemble. David Lamothe, the agency’s global director of design, drives its design principles, methodologies and processes. Influenced by the Swiss school of graphic design and passionately interested in typography, his projects are identifiable for their precision, practicality and minimalism.
Atelier Müesli
Project

Atelier Müesli

Visual design studio

ateliermuesli.com

Müesli is a graphic design office founded in Paris in 2008 by Lea Chapon and Mytill Ducomet that focuses primarily on publication design, posters and corporate design. The most important tool for Müesli is typography and, basically, everything that can be printed interests the office: exhibition signage, game design, maps, websites... The office believes that materials and textures are important and pays considerable attention to the details and processes of fabrication (as Charles Eames used to say, “The details are not details: they make the design.”). Müesli likes to think that every graphic solution can be seen like a toolbox or a game and develops most of its work in the area of culture, with such clients as contemporary art networks, national museums, cultural institutions, international art fairs, theatres, design schools, architecture offices, digital art festivals and organisations that work with design, but also private clients, from luxury brands to small cosmetics firms and wine shops.
Pentagram
Project

Pentagram

Visual design studio

pentagram.com

Pentagram was founded in 1972 in Needham Road, London, by a group of friends – Alan Fletcher, Theo Crosby, Colin Forbes, Kenneth Grange and Mervyn Kurlansky – and is now one of the world’s largest independent graphic design consultancies, led by the 21 partners, all of whom are leaders in their individual fields. With offices in London, New York, San Francisco, Berlin and Austin, Pentagram can design anything: architecture, interiors, products, identities, advertising, publications, posters, books, infographics, exhibitions, websites, and digital installations. Each client works directly with one or more of the partners, in an organisation that reflects the office’s conviction that great design cannot happen without passion, intelligence, and personal commitment, which is demonstrated by a portfolio of work that spans five decades. In 1999, Pentagram was included in the Thames and Hudson Dictionary of Graphic Design and Designers of the Twentieth Century.
Lava
Project

Lava

Visual design studio

lava.nl

For over 25 years, Lava has been exploring the boundaries of the creative field, driven by a unique approach to communication concept development. With their Lava Lab, they challenge clients - and themselves - to experiment and research new insights and new opportunities in design, storytelling and technology. Lava has offices in Amsterdam and Beijing.
Raffinerie
Project

Raffinerie

Visual design studio

raffinerie.com

With a slogan that reads “Design that counts”, Raffinerie was founded in Zürich in 2000 and is led by three creative directors: Reto Ehrbar, Christian Hass and Nenad Kovačić. The task they have given themselves is to “create smart design solutions for organisations, firms, start-ups and everyone else”, providing a comprehensive package of support and consultancy services related to graphic design that range from art direction and corporate design to publication design and illustration, based on a mindset that goes “from print to web, or wherever our ideas might take us”. Raffinerie now employs an in-house team of 15 designers, who follow every project with curiosity and dedication, from the general outline idea to the tiniest detail. In 2016, the office won a double award at the tenth edition of the European Design Awards held in Vienna: Agency of the Year and Best of Show. This was the first time in the history of the EDA that one office has come away with the two leading awards, while also winning the Best of Show for the second time.

Lecturers in method

Lecturers in method

There are some kinds of practical and theoretical knowledge and abilities that cannot be learned overnight, but need tailored tutoring. You never know when you will need them, but one thing is certain: you will.

Giovanni Pelloso
Method

Giovanni Pelloso

Historian and critic

giovannipelloso.Linkedin

A journalist and photography critic who writes for the ViviMilanosupplement to the leading national daily newspaper Corriere della Sera, Giovanni Pelloso has worked on publishing projects with Mondadori Portfolio (he was the author of the piece dedicated to Mario De Biasi, Giorgio Lotti and Angelo Cozzi), with Hachette and with Canon Italia. A co-author of the Dizionario mondiale della fotografia (Rizzoli/Contrasto, 2002), he is a contributor to the monthly magazines NPhotography and Photo Professional and is editor in chief of the long-established magazine Il Fotografo. He has held workshops and seminars about photography at the Suor Orsola Benincasa University in Naples, the Istituto Italiano di Fotografia and the Contrasto agency. His research interests focus on the theory and practice of the sociology of consumption and of advertising. Working as a contract lecturer, he has been teaching and conducting research since 2005 at the Faculty of Communication Sciences and of Entertainment at the IULM University in Milan. He has been lecturing in photography at the LAO since 2013 and is an associate researcher at the Milan Civic Aquarium.  
Corrado Musmeci
Method

Corrado Musmeci

Print expert

fontegrafica.it

Born in 1982, Corrado Musmeci graduated in Business Economics with a specialisation in Corporate Organisation, then worked on commercial and communication management with Fontegrafica, the family firm established by his father, of which he is now sole administrator. Fontegrafica has carved itself a distinctive niche on the printing scene and is now considered to be an international benchmark for typographic research and high-quality production. It has achieved this by accumulating specific experience in executing projects for the luxury, fashion and design sectors. Corrado Musmeci is very active in professional printing circles: he is a member of the Board of Directors of the ITS Rizzoli Institute and Vice-President of the Milan Industrial Graphics Union and has lectured in university Masters courses in Milan. He never passes up an opportunity to support and promote the culture of printed communication, partnering with institutions, schools, influencers and brands.
Roberta Maddaloni
Method

Roberta Maddaloni

Executive coach

robertamaddaloni.Linkedin

From 2001 to 2014, Roberta Maddaloni was a project co-ordinator in Mida. She continued her studies after her degree in psychology from the University of Parma in 2013 by completing an advanced training course in counselling at the European Academy in Florence in the next year. She has worked as a training consultant with Doctors&doula, TrasformAzione, CFA and Execo - The Human Side and she is a professional counselor accredited with the CNCP – Italian National Professional Counsellors’ Association. An expert in storytelling applied to professional contexts, she uses transactional analysis as a tool for training and her consultancy work. She designs and conducts training plans for developing the potential and definition of action plans and provides tools for triggering and implementing significant changes aimed towards achieving individual and corporate well-being. The issues she primarily works with are change as opportunity, implementing motivation, the effectiveness of relations, emotional intelligence, effective communication, negotiation, processes of orientation and the balance of skills.
Massimiliano Pappalardo
Method

Massimiliano Pappalardo

Executive coach

massimilianopappalardo.Linkedin

After graduating in philosophy, Massimiliano Pappalardo took a Masters in management control and started his career with Auchan, becoming a branch manager. He later directed Milan Polytechnic’s Città Studi university campus, then the campus of the San Raffaele Vita-Salute (Life and Health) University, working in close contact with Don Luigi Verzé. He has worked with the Italian singer Carmen Consoli on the lyrics of several songs, especially for her album L’eccezione (2002). A philosopher, trainer, counselor and life coach, he has written many articles on blogs and websites covering philosophy, current affairs and literature and has a long-standing partnership with the Giorgio Gaber Foundation, promoting its thinking in both universities and schools. He has founded several magazines, including Un sorso in più with Carmen Consoli. A scholar and promoter of the culture of change in business and of the focal importance of the individual in corporate organisations, he has been taking an interest in mindfulness, resonant leadership, habits and responsibility.
Emanuele Baj Rossi
Method

Emanuele Baj Rossi

Executive coach

emanuelebajrossi.Linkedin

Emanuele Baj Rossi joined Cegos in 2007 as an expert consultant and has remained there ever since, now working in human resources and general management. After graduating in education and training sciences from Milan’s Università Cattolica in 2008, he went on to take a Masters in systemic neuro-linguistic programming. A trainer and executive coach, he has developed on issues of adult education and curated a programme to develop on models of leadership in multinational organisations. A certified FranklinCovey lecturer, his areas of expertise are designing and providing training courses in fields of behaviour (communication, public speaking, problem-solving and time management), management (leadership and the fundamentals of management) and the FranklinCovey method (The 7 Habits of Highly Effective People). In 2014, he was interviewed by Italy’s leading daily Corriere della Sera about how important it is for women to say “no” at work. In 2017, he published the book Obiettivi solidi in una società liquida (Solid aims in a liquid society).
Gianfranco Mele
Method

Gianfranco Mele

Executive coach

gianfrancomele.Linkedin

Gianfranco Mele graduated in economics and commerce, accounting and finance from the University of Turin and has worked with Costa Crociere, Baker Tilly Consulaudit and Nexto. He is a qualified public accountant, belongs to the Turin Board of Certified Public Accountants and is a legal auditor with an office in Turin. He has worked as an expert in the subject of planning and control at the Asti campus of the University of Turin. Along with his work as a traditional tax advisor, he now also does management consultancy in the fields of corporate organisation, management control, reporting and corporate finance and financial auditing. His clients include several leading Italian firms and multinationals. Since December 2011, he has been the only certified Italian lecturer in finance with the BMW Group. He also lectures in economics, finance & control and taxation at the ISTUD Foundation, one of Italy’s most prestigious business schools. His students appreciate his ability to explain the intricacies of balance sheets and corporate management clearly and effectively.
Francesco Dondina
Method

Francesco Dondina

Graphic designer

dondina.it

Born in Milan in 1961, at the age of twenty-five Francesco Dondina established Dondina Associates to work in the fields of brand identity and communication design, focusing primarily on its applications to the areas of fashion, design, art and culture. His studio’s more important clients have included Giorgio Armani, Krizia, Valentino, Ferragamo, L’Oréal Paris, Cassina, the City of Milan, the MoMA, Feltrinelli and MUBA, the Milan Children’s Museum. He designed the images for the exhibitions of Bramantino in the Sforza Castle and of Bernardino Luini in the Royal Palace, both in Milan. With Marco Zanuso Jr. and Giuseppe Rabonim he designed the ticket offices for Expo Milano 2015. From 2010 to 2012, Dondina Associates also had a base in New York, since in that period he partnered with the Asia Society Museum and the American Ballet Theatre. In 2009, he published a book of an interview with Bob Noorda, Una vita nel segno della grafica. In 2015, he devised the Graphic Design Lectures cycle of events held at the Sforza Castle and, in 2016, he curated SIGNS, an exhibition about contemporary Italian graphic design held in the Base location in Milan. He has taught at the Cfp Bauer and Milan Polytechnic for many years.
Andrea Braccaloni
Method

Andrea Braccaloni

Graphic designer

leftloft.com

Andrea Braccaloni studied at the Milan Polytechnic Faculty of Architecture, where he also met his future partners. In 1997, with Francesco Cavalli, Bruno Genovese and David Pasquali, he founded the Leftloft design and communication agency, in which he works as design director, type designer and expert in communication strategy and analysis. The more significant projects he has worked on closely include designing the proprietary typeface for the newspaper Corriere della Sera, the signage and typography for Milan’s San Siro stadium, rebranding Moleskine, rebranding Oscar Mondadori and subito.it, art direction and communication for the Inter FC football club and various publishing products, such as the daily sports newspaper Dieci, the newspaper Manifesto and the magazines Panorama First, ICON, Focus and Sette del Corriere della Sera. He is a professional member of Aiap, the BEDA Register, ATypl and TDC. Since 2001, in addition to his professional work he has also been teaching at Milan Polytechnic, the CFP Bauer and the IED in Milan.

Firms

Firms

In nearly thirty years of work, the Raffles Group has built up a substantial network of partners that participate in our three-year and Masters courses. These firms’ reputations and the quality of the relationships e have developed with them are a guarantee of a decidedly fertile meeting between education and business.

Adidas, Aigner, B&O - Bang & Olufsen, Boucheron, Brother, Bulgari, Burberry, C&A, Cartier, Chanel, Chloé, Design Business Chamber Singapore, Diesel, Dior, Dolce & Gabbana, Dunhill, Elle, Fendi, Fujifilm, Furniture Design Award Singapore, Giorgio Armani, H&M, Heinz, Hermes, Hogan, HP Technology, HSBC – Hong Kong and Shanghai Banking Corporation, IKEA, InterContinental Hotels & Resorts, Kohler, Lear Corporation, Lego, Li & Fung, L'Oréal, Louis Vuitton, LVMH, Mahogany, Max Mara, MediaCorp, Metro, Michael Kors, Microsoft, Nippon Paint, Nokia, Orchard Road Business Association, Pepsi, Philips, Prada, Puma, Ralph Lauren, Redworks, Richemont, Richmond, Rolex, Saatchi & Saatchi, Saint Laurent Paris, Samsung, Shiseido, Siemens, Singapore Furniture Industries Council, Singapore Jewellers Association, Sony Pictures, Standard Chartered, Textile & Fashion Federation, Tiffany & Co., Valentino, Versace, Y&R, Yves Saint Laurent.


Monday Talks

Monday talk

Every Monday evening at 6.00 p.m., Raffles Milano invites its students to meet one of the major personalities who walk the stage of design, style and design culture. Hearing the stories and ideas that influence the market and drive our mindset – straight from the horse’s mouth – is an amazing opportunity that adds substance to our academic programmes. Here is the agenda of meetings for the coming year.