Master course Raffles Milano
A theatre of seduction
Ten amazing months. Ten top-level agencies in the lecture theatre, one every month. Ten unique chances for learning by doing, elbow-to-elbow with the best. The Raffles Milano Masters: someone has come up with them at last.
Our enthusiasm is the fuel we burn to do good, adopting a light-hearted approach to tackling the most intricate situations and tight deadlines. Creativity is the antenna that enables us to get there a split second ahead of the others, capturing trends and how taste evolves. Enthusiasm and creativity are at the source of stylistic and visual design. Without them everything becomes so much more difficult, as well as predictable.
Giuseppe Patanè took his diploma from the Artistic High School in Catania, then studied fabrics and theatrical costume at the Catania Academy of Fine Arts. After completing his studies, he took his first creative steps in his native Sicily, first as a display manager and visual merchandiser, then as a stylist, designer and art director in a variety of European showrooms. This career led him to work as a stylist for off-the-peg collections for women with important international brands before becoming creative director of the brand for women and bridal wear that bears his own name, which débuted in 1996. In his creations, he draws on the atmospheres of his personal Sicily and on the idea of a sensual Mediterranean woman. In the course of his career, he has designed stands and display windows for the most influential brands in the fields of fashion, automotive, jewellery and furniture. His studio in Catania, housed in a period villa with a view to Mount Etna and the sea, is the creative hub of a network of more than twenty showrooms and boutique in Europe and the Middle and Far East.
Challenging the competition with your ideas. Creating your own brand. Taking a gamble with your own abilities and starting your own business. Casting off your fears. Having the vision to see across all a firm’s functional departments and becoming a capable leader that people listen to. At the root of this Masters is the aim to create the people who will make the market of tomorrow tick, with the ability to understand, to do and to decide. At the same time, this Masters trains the many different professional profiles who work at every stage in the fashion, luxury and design industries, people who are always in demand among Italian and international firms.
Who should attend
Who should attend
This Masters is intended for all those who feel they are visionary, open to everything new and to the language of emotions in the various different fields of work related to image and fashion, and interested in a career as a creative director. More specifically, it welcomes students who have developed a particular awareness of materials and how they can be used in visual design projects. Professional experience in the fields of exhibition design, installations, visual merchandising and the wedding and fashion business are plus points.
The students are guided by professionals operating in the field, who provide the theoretical groundwork and the practical knowhow for tackling situations typical of visual merchandising and product promotions. This dialogue with professional architects, designers, craftsmen and wedding specialists who work at the peak of the market and add an extra element of value to Made in Italy every day is the guarantee of an absorbing, effective training experience. At the end of the course, students will have acquired a clear understanding of how to approach the successive stages in their own growing careers.
- Visual communication.
- Exhibition space layout.
- Theory and techniques of visual merchandising.
- Set and installation design.
- Lighting techniques.
- Visual and sensory marketing.
- Analysing uniqueness (brand identity).
- Concept styling.
- Business plan.
Learning directly from practitioners is the best way to pick up the most advanced visions and methods at source. Unlike conventional Masters, the Raffles Milano Masters bring hands-on knowledge direct into the lecture theatre, with ten market leader graphic designers occupying the lectern in the course of the ten months.
Architect, designer & styliststefaniavasques.it
Lecturers in method
Lecturers in method
There are some kinds of practical and theoretical knowledge and abilities that cannot be learned overnight, but need tailored tutoring. You never know when you will need them, but one thing is certain: you will.
Historian and criticgiovannipelloso.Linkedin
In nearly thirty years of work, the Raffles Group has built up a substantial network of partners that participate in our three-year and Masters courses. These firms’ reputations and the quality of the relationships e have developed with them are a guarantee of a decidedly fertile meeting between education and business.
Adidas, Aigner, B&O - Bang & Olufsen, Boucheron, Brother, Bulgari, Burberry, C&A, Cartier, Chanel, Chloé, Design Business Chamber Singapore, Diesel, Dior, Dolce & Gabbana, Dunhill, Elle, Fendi, Fujifilm, Furniture Design Award Singapore, Giorgio Armani, H&M, Heinz, Hermes, Hogan, HP Technology, HSBC – Hong Kong and Shanghai Banking Corporation, IKEA, InterContinental Hotels & Resorts, Kohler, Lear Corporation, Lego, Li & Fung, L'Oréal, Louis Vuitton, LVMH, Mahogany, Max Mara, MediaCorp, Metro, Michael Kors, Microsoft, Nippon Paint, Nokia, Orchard Road Business Association, Pepsi, Philips, Prada, Puma, Ralph Lauren, Redworks, Richemont, Richmond, Rolex, Saatchi & Saatchi, Saint Laurent Paris, Samsung, Shiseido, Siemens, Singapore Furniture Industries Council, Singapore Jewellers Association, Sony Pictures, Standard Chartered, Textile & Fashion Federation, Tiffany & Co., Valentino, Versace, Y&R, Yves Saint Laurent.
Every Monday evening at 6.00 p.m., Raffles Milano invites its students to meet one of the major personalities who walk the stage of design, style and design culture. Hearing the stories and ideas that influence the market and drive our mindset – straight from the horse’s mouth – is an amazing opportunity that adds substance to our academic programmes. Here is the agenda of meetings for the coming year.